圣泉君品标志设计

圣泉君品是源自五大连池的天然苏打水,五大连池风景区为国家AAAAA级景区、世界地质公园,有中国矿泉水之乡美称。风景区由五大连池湖区:莲花湖、燕山湖、白龙湖、鹤鸣湖、如意湖五个湖泊组成的湖群,其中莲花湖为头湖。所以,这些地域因素是我们在标志色彩的选择上需要考虑的。

饮用水行业水源地地域优势因素对于品牌非常重要,尤其是比较稀缺的水资源,是各大品牌必争之地,我们在品牌设计中深度挖掘品牌优势,将其转换成独特的识别符号,形成品牌及包装的差异化,把产品当艺术品去设计,这是品牌与艺术的高度结合,让品牌从诞生那一刻起,就能引领行业的风潮,在消费群体中产生极高的品牌美誉度,购买的同时享受一场美妙的视觉盛宴。


The source of Shengquanjunpin water is the natural soda water in Wudalianchi. The Wudalianchi scenic area is a national AAAAA scenic area and the world geopark. It’s the hometown of mineral water in China. The Lotus Lake, Yanshan Lake, Bailong Lake , Heming Lake and Ruyi Lake these five parts are composed of the scenic area, among these five lakes Lotus Lake is the first lake. Thus these geological factors are considered in the design of logo.

Geological factors of waterhead area is very important to the drinking water industry, especially to the scarce water resources, and it must be a strategic area essential for contending of drinking water industry. We deeply mining brand advantages in the brand design and turn it into a special sign for brand and packaging differentiation. We design it as a artwork, which it's a combination of brand and art. It can lead the industry trend at the moment of brand birth. It gains a highly brand reputation and at the same time it brings customers a wonderful visual feast.











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