美益天10周年纪念装

新疆美益天饮料主要开发生产巴旦姆植物蛋白饮料,公司刚成立之初,北京博创就与美益天品牌建立了合作关系,陆续规划设计了一系列的品牌产品包装。转眼十年,为纪念公司成立十周年,美益天推出巴旦姆饮料十周年纪念装。简约的包装设计,独特的创意及视觉表现,让产品优雅、唯美的呈现在消费者眼前,遇见的一瞬间,怦然心动的感觉。

包装创意主视觉灵感源自新疆维吾尔族特有的民族乐器:都塔尔。乐器竖式指板下方琴体巧妙的变化为巴旦姆果实,巴旦姆是新疆地区特有的果实,图案设计创意直观的体现了产品的类别。瓶形设计时尚,瓶盖采用木塞,质朴有品质。瓶体颈部环形纸质封条上书写维吾尔族文字,增强地域和民族特色。十周年字体设计也采用了维吾尔族传统图案。使产品烙印上新疆特色产品的印记,同时很好的展现了现代视觉设计的魅力。

Xinjiang merit beverage Co.,Ltd. mainly develop and produce Badam plant protein beverage. Merit brand formed a partnership with Beijing Bofly design as the company was just established. Series product packaging were planned and designed one after another ten years ago. Merit 10th anniversary commemorative packaging is released to commemorate the 10th anniversary of company. The simple packaging design with unique creativity and visual representations is presented gracefully in the eyes of the consumer. It will seize the consumers' heart as long as they take a look at it.

The creative idea of dominant visual pattern is from dutar , which is the ethnic musical instruments of Xinjiang. The badam on the bottom of the fingerboard is just like the body of instruments, which directly tell us the product attributes. The design of bottle shape is fashionable, bottle cap uses rustic quality wooden plug. Uyghur characters are written on the neck ring paper seal, which enhance regional and ethnic characteristics. The 10th anniversary font design also adopts uyghur traditional patterns. It leaves consumers the brand of Xinjiang specialty, and the charm of modern visual design is fully demonstrated by the products.











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