个性演绎--西夏王葡萄酒

葡萄酒产品的产地非常重要,本设计产品的葡萄产自贺兰山东麓,与法国波尔多产区在一个纬度。贺兰山与沙漠共存的特殊地貌和气候,造就了优质的原料。最终确定用山和沙漠进行创意。瓶标中间山体造型是镂空工艺,透出瓶体,形成远近不同的三座山体图形。同时左上的方形色块底纹为贺兰山岩画图案,色块中西夏王的中文字体创意设计成西夏王朝古文字风格,体现地域文化特色。产品定位针对年轻时尚的成功商务人士,视觉设计个性,产品差异化明显。


The place of origin is crucial for wine, the grapes of this product are from the eastern foot of Helan Mountain, which is at the same latitude with Bordeaux, France. The special landform and climate coexisting with the desert in Helan Mountains have created high-quality raw materials. So mountains and desert are used for design elements. The shape of the mountain in the middle of the bottle label is a hollow-out process, through which the bottle can be seen,forming three different shapes of mountains far and near. At the same time, the bottom of the square block on the left is the rock painting pattern of Helan Mountain. The Chinese font Xixia King in the block is designed into the style of ancient Chinese characters of Xi Xia Dynasty. And it is also the embodiment of regional culture. This product is aimed at successful young fashion businessmen. This product has  an outstanding character and product differentiation is obvious.














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