项目：菇世纪品牌及系列包装
所属企业：云南菌视界生物科技有限公司
设计：博创创作团队
前期品牌标志设计，客户有体现公司是科技公司属性的诉求，在设计时以七彩云南意象为出发点，同时考量科技的表现。企业所从事行业菌菇形态为主创意方向，用现代概括的设计手法来表现，直观体现品牌的行业属性。标志整体形状为地球造型，由圆形中心向外扩散依次为三个粗细不同、由小到大的菌菇形状，代表品牌立足本土，走向全国、走向世界的美好愿景。中心较细蘑菇，如同钉子形状，寓意品牌对专业及品质的追求，以钉子般的精神，依托自身科技研发优势，深钻菌菇养殖及深加工专业技术，为消费者奉献优质、健康、自然的产品。
包装设计采用插画形式，提炼品牌和地域元素，让消费者第一视觉就感受到浓郁的云南风情，云南特产印记非常明显，这是品牌特色文化的视觉体现。通过独特的视觉形式，树立品牌个性及产品差异化，通过设计去打动消费者，是最直接、效果最好的广告。
The mushroom form of the industry is the main creative direction, which is expressed by modern design methods and directly reflects the industry attributes of the brand.The overall shape of the logo is the shape of the earth. The three different shapes of mushroom, from small to large, are diffused outward from the center of the circle. They represent the beautiful vision of the brand to base itself on the native land, to move towards the whole country and to the world.
Packaging design uses illustration form to refine brand and regional elements, so that consumers can feel strong Yunnan flavor from the first vision. Yunnan specialty marks are very obvious, which is the visual manifestation of brand characteristic culture.It is the most direct and effective advertisement to establish brand personality and product differentiation through unique visual form and to impress consumers through design.
