博创作品魔幻之水获亚太化妆品创意大奖

CTYPEAWARDS 是一个聚焦全球化妆品领域的国际赛事。汇集来自全球的顶尖创意评审,由MATCH•马马也 创始人莫康孙先生担任国际评委团主席,力邀化妆品创意领域的10位权威国际大师组成重量级评委团,通过严格的评审标准,评选出极具创意的参赛作品,打造专业、权威、具有含金量的奖项,堪称化妆品创意界的奥斯卡。本期WORKSHOP以“温碧泉1号水”为命题设计,希望设计师以更时尚、更独特的视角诠释1号水“秒补”概念,具体内容包括:1号水器型开发设计、内外包装视觉形象、创意故事,使明星单品更有品牌印记及记忆点。
温碧泉1号水器型外观设计灵感来源于科幻电影及场景,飞形器、建筑、光柱、道具、色彩等都会启发创意灵感。飞行器形状是极简的梭形,传达极速补水的概念,同时科技感极强。采用外部金属与内部透明塑料内胆结合的复合材质,表达强力锁住水分,保持美颜永驻的效果。金属外壳三枚水滴镂空形状,体现补水产品的属性,透过水滴镂空看到蓝色内瓶,视觉神秘,科技感因为独特的设计形式油然而生。让目标消费群眼前一亮,这是产品需要达到的效果。

CTYPEAWARDS is a international event focusing on cosmetics. Accompanied by top creative review from around the world, Mr. Mok., the founder of MATCH, served as Chairman of the international judge group, and invited 10 most authoritative international masters in the field of cosmetics creation to form a jury of heavyweights and pass strict assessment standards and choose the most creative works. We will create the specialized, authoritative and authentic award. It is honored the Oscar in the field of cosmetics creation.The design of WETHERM No.1 Moisturizing Water vessel is inspired by science fiction films and scenes. The shape of the aircraft is a very simple shuttle, which conveys the concept of rapid replenishment of water and has a strong sense of technology. The shape of three water drops in the metal shell reflects the properties of water replenishing products. Through the water drops, you can see the blue inner bottle. The vision is mysterious and the sense of technology arises spontaneously because of the unique design form.









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