品牌：青岛啤酒
项目：青岛生啤1L产品包装
市场地位：世界500强企业
上市时间：2020年8月
售价：288元/箱(6罐)
设计：博创设计团队
感谢：青岛啤酒品牌管理总部及区域团队
青岛啤酒历史悠久，始于1903年，远销美国、日本、德国、法国、英国、意大利、加拿大、巴西、墨西哥等世界70多个国家和地区。全球啤酒行业排名世界第五大啤酒厂商，在国内更是家喻户晓。
青岛生啤1L罐装产品定位高端，选用优质原料酿造，不经过高温杀菌，保证产品的新鲜及口感。原麦汁浓度为10度，酒液清澈，泡沫细腻而持久。线上线下同时进行销售。产品卖点定义：鲜、活、净。守护鲜风味、催醒活口感、爽透净享受。
包装把现代艺术与产品理念相结合，通过手绘形式，表现啤酒酿造中的重要工艺流程，诠释青岛啤酒精益求精的制造过程，以匠人精神，成就美好产品。
用唯美的视觉语言塑造产品，让消费者带着欣赏的眼光去消费，在耳目一新的同时，有兴趣去了解品牌故事与产品，从而激发购买欲望。这是产品与消费群高级的互动，产品本身就是竞争力。产品包装设计为青啤家族系列注入了新的活力，让消费者感受到一个走在行业及时代前列不一样的青岛啤酒。
青岛生啤，匠心之作，生而不凡。
Client: Tsingtao Brewery Co.,Ltd.
Product: Tsingtao Draft Beer 1L
Launch time: August 2020
Design: BoFly Design
Tsingtao beer has a long history, which began in 1903 and has been exported to more than 70 countries and regions in the world, such as the United States, Japan, Germany, France, Britain, Italy, Canada, Brazil and Mexico. The world's beer industry ranks the fifth largest beer manufacturer in the world, and it is a household name in China. Tsingtao draft beer 1L canned product positioning high-end, using high-quality raw materials brewing, without high-temperature sterilization, to ensure the freshness and taste of the product.
Packaging combines modern art with product concept. Through hand-decorated form, it shows the important technological process in beer brewing, interprets the manufacturing process of Tsingtao beer. The product packaging design has injected new vitality into the family series of Tsingtao beer, making consumers feel a different Tsingtao beer in the forefront of the industry and the times.
Tsingtao draft beer, a masterpiece of ingenuity, is born out of the ordinary.
