包装设计 - 北京博创设计

博创／拉古娜啤酒品牌+包装

客户：雪帝啤酒有限公司
品牌：LAGUNA拉古娜
项目：LAGUNA听装产品包装
市场地位：区域品牌
设计：博创设计团队
感谢：雪帝啤酒品牌团队

阳光照燿大地，万物生长，孕育着酿造美酒的优质原料，啤酒仙子拉古娜带领小天使降临人间，带来优质的酒花和大麦，采集天地精华，酿造出诱人的美酒，这必定是一个美好的时刻，神鸟也被酒香吸引，飞舞欢庆。

拉古娜啤酒包装用创意视觉传达品牌故事，与消费者愉悦沟通，营造美好消费体验。品牌用酒瓶形状来表现，是非常有趣的小创意。

It's a beer packaging design. This is a product specially created for Xuedi brewery in Dezhou, Shandong, China, aiming at the medium and high-end beer market. LAGUNA is not only the brand name, but also the name of the protagonist in the packaging design. Packaging is directly represented by brand name image, consumers can not only understand intuitively, but also associate many stories with the picture. At the same time, the elegant and noble image in the picture can also be favored by consumers.

The sun shines on the earth and everything grows, raw materials for brewing beer are nourished. LAGUNA, the beer Fairy led the little angels to the world, bringing the best hops and barley. The Fairy and angels collect the essence of heaven and earth to make this premium beer. At this wonderful moment, the divine bird is also attracted by the smell of beer, dancing and celebrating. Sunshine, angels, goddesses and holy birds are all positive and energetic things. People are naturally attracted by these beautiful things.

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